Last updated: 13 August 2026
This Privacy Policy explains how BROKNOT, a formal shirt brand operated by Fourify Lifestyle LLP, collects, uses, stores and protects personal information when you visit, create an account, contact us or make a purchase through thebroknot.com.
Legal Business Information
Legal Entity: Fourify Lifestyle LLP
Brand: BROKNOT
Business Address: A/804, Walekar Homes, A Wing, Near Podar School, Khuntavali, Thane, Ambarnath, Maharashtra 421501, India
Email: business.queries@thebroknot.com
Information We Collect
When you use our website, create an account, place an order, request support or contact us, we may collect information such as your name, billing and shipping address, email address, mobile number, order details, account information and other information you voluntarily provide to us.
We may also collect technical and usage information such as your IP address, browser type, device information, cookies, website activity and information about how you interact with our website and services.
How We Use Your Information
We may use your information to process and fulfil orders, arrange delivery, provide customer support, manage customer accounts, communicate about orders, process eligible returns, exchanges, refunds and cancellations, improve our website and services, maintain website security, prevent fraud or misuse, analyse website performance and comply with applicable legal, tax, accounting and regulatory requirements.
Google Sign-In
If you voluntarily choose Google Sign-In, Google may provide BROKNOT with permitted basic account information used to create, link and authenticate your customer account. Depending on the information available from your Google profile, this may include your name or display name, email address, a Google account identifier and profile picture/avatar. BROKNOT does not receive your Google password. BROKNOT handles information it receives under this Privacy Policy, while Google handles information under its Privacy Policy and Terms of Service.
Payments
Online payments on our website may be processed through third-party payment service providers. Payment information submitted directly through a payment gateway is handled according to that provider’s applicable privacy and security practices. BROKNOT does not claim to store complete card, UPI or banking credentials entered directly into a third-party payment gateway.
Shipping and Order Fulfilment
We may share information necessary to process and deliver your order, such as your name, delivery address, mobile number and relevant order information, with courier, logistics and fulfilment service providers.
Service Providers
We may use third-party service providers for website hosting, ecommerce functionality, account authentication, payment processing, shipping and logistics, security, analytics, advertising, communications and other services necessary to operate and improve our website. Information may be shared with these providers only where reasonably necessary for the relevant service.
Cookies and Similar Technologies
Our website may use cookies and similar technologies. These may include essential cookies required for website functionality, shopping cart and account sessions; functional cookies used for preferences and website features; analytics technologies used to understand website performance and usage; and advertising or measurement technologies where such services are enabled on the website.
Your browser may allow you to control or delete cookies. Disabling essential or functional cookies may affect certain website features, account sessions or shopping functionality.
Analytics and Advertising
We may use analytics and advertising measurement services to understand website traffic, performance, customer interactions and the effectiveness of our marketing. These services may use cookies, device information, IP addresses and similar technologies in accordance with their respective privacy practices and applicable requirements.
Email and WhatsApp Communications
We may use email and WhatsApp to communicate with you regarding your account, orders, delivery, customer-support requests, returns, exchanges, cancellations, refunds and other service-related matters.
Where promotional or marketing communications are offered, they should be sent in accordance with applicable requirements and available consent or preference mechanisms. BROKNOT does not currently state that it uses SMS for promotional communications.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, customer service, account administration, record keeping, fraud prevention and compliance with applicable legal, tax and accounting requirements. Retention periods may vary depending on the type of information and applicable requirements.
Data Security
We take reasonable administrative and technical measures to protect personal information from unauthorized access, misuse, loss, alteration or disclosure. However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Your Choices and Requests
You may contact us regarding personal information associated with you, including requests for correction or deletion where applicable. We may need to verify a request before acting on it. Certain information may need to be retained where required for legal, tax, accounting, fraud-prevention, dispute-resolution or other legitimate purposes.
Third-Party Links and Services
Our website may contain links to or integrations with third-party websites and services. Their collection and handling of personal information are governed by their own policies and practices. BROKNOT and Fourify Lifestyle LLP do not control the privacy practices of independent third-party websites.
Changes to This Privacy Policy
We may update this Privacy Policy when necessary to reflect changes to our website, services, business practices, technology or applicable requirements. The latest version will be posted on this page with the applicable updated date.
Privacy Contact
For questions, requests or concerns regarding this Privacy Policy or personal information handled in connection with BROKNOT, contact:
BROKNOT — Fourify Lifestyle LLP
E-MAIL: business.queries@thebroknot.com
WHATSAPP: Chat on WhatsApp
Grievance Redressal
Grievance Officer: Aman Bhalerao
Email: aman.bhalerao@thebroknot.com